Hospitality is the second element of the Terra Madre Group project: Charming Trulli and Villas, the result of years of expertise and a synergistic interaction with the tours. This is aimed at travelers who need places to stop, stay, rest, reflect, exchange opinions, all in the adventurous spirit of Charming Tours.

In 2007, Paiano created Rione Pentimi in the center of Alberobello, against the backdrop of the Itria Valley. It was an “albergo diffuso” (widespread hotel) before the term even existed, housed in trulli restored ad hoc, following philological criteria that highlight their authenticity.

To this complex, villas have been added, some in the countryside just a few minutes from the center of Alberobello. Each villa is made up of a cluster of trulli, with a swimming pool, patio, garden, and every kind of comfort, all while preserving a rustic spirit, free from stereotypes. On request, a personal chef service is also available.

The countryside villas, each consisting of a group of trulli, with a pool, garden patio, and every kind of comfort, along with services upon request—transfers, cooking classes, private chefs, SPA services, and concierge—complete Terra Madre’s hospitality offering.