The first element of Terra Madre Group came to life in 2002 with the founding of Charming Tours. Terra Madre Group’s interest in organizing immersive travel experiences rooted in the local area immediately became evident: not the usual itineraries, common pre-packaged tours, but a true exploration of Puglia, regarded as an unparalleled anthropological, landscape, and cultural treasure trove.

Charming Tours is not just a tour operator capable of meeting its clients’ needs in Puglia and other regions of Southern Italy, but it is also a DMC (Destination Management Company) with deep and extensive knowledge of the Puglian region. It is dedicated to offering its clients unique experiences by creating tailor-made itineraries, excursions, and cultural, sports, and recreational activities for demanding private clients or companies, and bespoke events for individual travelers or large groups, ensuring unforgettable moments.

Charming Tours offers authentic experiences, primarily focused on traditional arts and crafts, vintage outings, and the discovery of the surrounding region, as well as the pleasures of Puglian cuisine. These experiences involve specific local realities and are designed for small groups, allowing them to engage closely with rural culture, its way of life, ancient skills, and the stress-free existence within Puglia’s diverse universe.

Over the years, Terra Madre Group has also developed stays, experiences, and dinners for companies and weddings, thus expanding its offerings, though the core values remain at the forefront: nature, sustainable tourism, and local agriculture.